The rapid transformation of Ethiopia and the promise as Africa’s new land of opportunity are at the heart of this compelling documentary. Ethiopia was once best known for its problems, but now attracts investors, entrepreneurs and dreamers from all over the world. Through powerful testimonials and breathtaking images, the film reveals the hopes and challenges faced by those who believe in Ethiopia’s potential to become the continent’s economic superpower. But behind the promises of prosperity are questions about sustainability, social impact and who really benefits from this new gold rush.